• About

Hey there!

I’m Laurie, a creative with a background in sociology, UX design, and product management, always eager to solve problems with a mix of creativity and analytical thinking. For me, great design starts with real people, their stories, quirks, and passions.

When I’m not deep into a design challenge, you’ll probably find me listening to the same ‘70s music on repeat, lost in an RPG, or sharing laughs over good food (in true Frenchie fashion). Now, I’m excited for fresh opportunities, new connections, and the chance to bring my curiosity and innovative mindset to a dynamic team.

Let’s create something great together!

My latest experience

Lead Product Designer

  • Led product design and strategy for a health-focused mobile application, transforming user needs into intuitive experiences.
  • Conducted in-depth user research and market analysis to inform design decisions, ensuring seamless and engaging user interactions.
  • Developed a scalable freemium business model and built financial projections, crafting a data-driven growth strategy.
  • Collaborated with PMs, Developers and Healthcare professionals to deliver a high-quality product.
  • Presented the product at industry events and conferences, showcasing its potential to improve health outcomes and attract investor interest.

Product designer & Design system architect

  • Managed the design department and processes, including leading the redesign of a SaaS platform in collaboration with Product Managers, to enhance usability, user experience, and overall product coherence.
  • Developed and maintained a scalable design system to ensure consistency and scalability across the products.
  • Designed and implemented new features by collaborating with clients during product conception to ensure a truly user-centric approach.
  • Worked closely with cross-functional teams to align priorities and ensure effective project delivery.
  • Contributed to strategic product decisions, balancing user needs with business objectives to drive product success.

UX/UI Designer

  • Designed and developed an e-commerce website for a brewery, overseeing both the creative and technical aspects of the project.
  • Conducted user research, facilitated design workshops, and led design sprints to define user needs and improve the website’s user experience.
  • Led competitive benchmarking and created wireframes, and high-fidelity designs.
  • Co-developed the site using Shopify, integrating design and functionality for a seamless user experience.
  • Conducted iterative user testing throughout the process, refining and optimizing the design for the final launch.

My education

Master's Program in Product Management & UX Design

Preparatory Program for a Master's in Digital Studies

Bachelor's Degree in Sociology and Computing for the Humanities