Evermaps Platform: Redesigning the Core
Transforming an outdated legacy platform into a high-performance, consistent SaaS ecosystem for global multi-location brands.
The Context
Evermaps is a B2B SaaS leader in web-to-store technology. Their platform is used by global multi-location brands (Sephora, Carrefour, etc.) to manage their local digital identity across thousands of points of sale.
As a Product Designer, my mission was the complete redesign of the platform’s user experience. This wasn’t just a skin-deep refresh; it was a total overhaul of the core interface, information architecture, and foundational interaction patterns across every functional module.
Key information
Role
Product Designer
Deliverables
Prototypes, UX Playbook, Atomic Design System,
The Challenge
The Legacy Hurdle
The platform had grown incrementally for years, resulting in a fractured user experience that failed to reflect the high technical value being delivered.
Workflows built feature-by-feature with zero global consistency.
A legacy aesthetic that hurt perceived credibility in sales demos.
Poor information architecture making complex tasks slow and error-prone.
Functional Modules
Working in a complex SaaS environment meant balancing high design ambition with technical pragmatism. I focused on a progressive rollout, ensuring that structural improvements could be implemented safely by the tech team.
Mapping every interaction and identifying high-friction legacy patterns.
Redefining information architecture for 30+ sub-modules into a unified hierarchy.
Creating an Atomic Design system to accelerate Dev and Design parity.
Iterative prototyping with PMs and technical stakeholders.
Functional Overhaul
Structural Shift
The original home screen was a static hub of links, forcing users to click through multiple layers to see any actual data. I transformed it into a dynamic command center that surfaces live KPIs and prioritized actions immediately upon login.
Performance Tracking
Redesigning the performance engine meant moving beyond simple numbers. I architected a dashboard that blends multi-source data (Google, Meta, Apple) with Strategic Insights, providing a clear map of local conversion drivers.
Review Management
Customer satisfaction relies on response time. I redesigned the review center with smart sorting, quick-reply templates, AI-assisted summaries, drastically reducing the manual burden on store managers.
Impact & Evolution
The redesign significantly improved the product’s credibility and efficiency, as validated by internal data and qualitative client feedback.
+40%
Task efficiency
93%
Satisfaction socre
The modernized UI now matches the premium technical value of Evermaps, facilitating faster sales cycles.
Solid UX foundations established for the next decade of product evolution.
That’s all for now, thank you for reading !
Take a look at something else:
